Manufactured from a specially formulated ultra high molecular weight polyethylene polymer CurbCushion is easy to install on existing or new concrete curbs to protect car tires, wheels, rims from severe damage and avoid costly repair bills. Tough, durable yet flexible and soft so as not to damage car rims, wheels or tires. Backed with technical support and guarantee. Proven cost savings and return on investment from less payouts for costly wheel and rim repairs. Enhance curb appeal, protect your curbs from ugly scuff marks, chips and breakage. CurbCushion protection strips are made out of proprietary polyethylene polymer plastic and are 10 foot long. Call 1-800-278-7473 TO PLACE AN ORDER.